Digital Campaign
Samsung Galaxy S8 : The Chase
Client: Samsung Mobile Thailand
The Brief: The new Samsung Galaxy S8 has the "Infinity Display"
that can gives you the "Immersive Experience".
But how can we get people to see and aware of our product
when they pay less and less attention to the commercial everyday.
The Idea: We made people want to look at our product intentionally.
By placing Galaxy S8 in many places, then "Facebook Lived" from where the products were.
people had to look through the screens and guess where the S8 was, then ran to grab it.
If you are the one who come first, S8 is yours!
Phase 1 : Kick-Off
Video (Turn on the volume for full experience)
Key Visual
How To Album
(Please click on the image for more details)
Phase 2 : Bombarded by KOLs (Key Opinion Leader)
(Turn on the volume for full experience)
Phase 3 : Live
Round 1
Round 3
Round 2
Round 4
Online Participation
Real - Time Winners Posts
