iVDOs
Downy Expert Summer Cool: The Coolest Rescue
Client: P&G
About: BANGKOK, THAILAND — Downy, a brand of fabric softener produced by Procter & Gamble, understands how summer can be such a hectic season for the people in Thailand. With this in mind, they partnered with Leo Burnett Thailand to release a new campaign, titled “The Coolest Rescue.”
The three films present the opportunity to let you experience the cool and refreshing scent of Downy Expert Summer Cool. To stand out among the clutter of fabric softener advertisements, Leo Burnett made use of strong visualizations for Downy’s new product and its benefits.
For the campaign, they created a total of three iVDOs that visualize how Thailand Summer’s heat can turn you into something you don’t want to be.
With the right insight, Thai humor, and strong execution of product benefits, Downy Expert Summer Cool aims to be the only solution for every summer!